GTM Plan

Overview

Objective: Establish a solid foundation for SeaChain’s market introduction focusing on Batana Oil. The primary focus will be on completing the development of the Minimum Viable Product (MVP). This MVP will showcase SeaChain’s capabilities and potential to investors and early adopters.

Deliverables:

Deliverables:

 

•        Proof of concept with the MVP.

•        User feedback reports.

•        Refined product roadmap based on feedback.

 

Key Performance Indicators (KPIs):

 

•        Technical robustness of the MVP.

•        User engagement metrics.

•        Rate of iterative improvements based on user feedback.

 

Milestones:

 

1.        MVP Completion

•        Deliverables: An MVP of the SeaChain platform, ready for demonstration.

•        KPIs: MVP features completed, bugs identified and fixed.

2.        Community Engagement Strategy

•        Deliverables: A comprehensive community engagement plan, including social media presence and content calendar.

•        KPIs: Number of engaged users on platforms, growth in community size.

Launch Preparation Phase (August - September 2024)

Objective: Generate market interest and secure initial funding through a strategic Token Generation Event (TGE). This period will be critical for building momentum and successfully executing the TGE.

Deliverables:

 

•        Comprehensive marketing plan.

•        Investor pitch decks.

•        Secure platform for the token sale.

 

KPIs:

 

•        Amount of capital raised.

•        Number of participants in the TGE.

•        Overall market sentiment towards SeaChain.

 

Milestones:

 

1.        Autonomy Day Success

•        Deliverables: Presentation materials, live demo of MVP, feedback collection system.

•        KPIs: Number of attendees, feedback scores, investor interest generated.

2.        Token Generation Event (TGE) Phases

•        Deliverables: Smart contracts for token sale, legal compliance documentation, marketing materials for TGE.

•        KPIs: Funds raised, number of tokens sold, number of participants in each phase.

Onboarding and Tech Completion Phase (December 2024 - January 2025)

Objective: Finalize the SeaChain platform’s development and begin onboarding key stakeholders. Ensure the platform is ready for full-scale operations and that initial users, such as Batana oil producers, are integrated into the ecosystem.

Deliverables:

 

•        Finalized version of the SeaChain platform.

•        Onboarding materials for users.

•        Training programs for producers.

 

KPIs:

 

•        Platform’s performance.

•        User satisfaction.

•        Effectiveness of the onboarding process.

 

Milestones:

 

1.        Producer Onboarding and Setup

•        Deliverables: Onboarding guide, IoT hardware kits for production facilities, data collection protocols.

•        KPIs: Number of producers onboarded, facilities upgraded with IoT hardware.

2.        Technology Platform Finalization

•        Deliverables: Fully functional SeaChain platform, user documentation, bug report system.

•        KPIs: Platform stability, user feedback, number of transactions processed.

Soft Launch and Processing Plant Opening Phase (February - March 2025)

Objective: Commence operations and collect market feedback to refine the SeaChain offering. A soft launch of the SeaChain platform will allow for real-world testing and refinement before the grand opening of the processing plant.

Deliverables:

 

•        Soft launch report.

•        Customer feedback analysis.

•        List of system improvements.

 

KPIs:

 

•        Initial user adoption rate.

•        System reliability.

•        Customer satisfaction levels.

 

Milestones:

 

1.        Soft Launch of SeaChain Platform

•        Deliverables: Soft launch plan, monitoring tools, initial market analysis report.

•        KPIs: User acquisition rate, platform performance metrics, initial user satisfaction scores.

2.        Processing Plant Grand Opening

•        Deliverables: Grand opening event, operational processing plant, first batch of Batana oil products tracked on-chain.

•        KPIs: Event attendance, operational efficiency, product tracking accuracy.

Expansion Phase (Starting September 2024 onwards)

Objective: Begin expansion into other commodities and onboard new industries into the region, starting in month 3.

Deliverables:

 

•        Growth strategy document.

•        Market analysis reports.

•        Partnership agreements.

 

KPIs:

 

•        Growth in user base.

•        Revenue streams.

•        Successful entry into new markets.

 

Milestones:

 

1.        Market Expansion and Onboarding

•        Deliverables: Onboarding new commodities and industries, establishing new partnerships.

•        KPIs: Number of new commodities onboarded, new industry participants, growth in market share.

2.        Performance Analysis and Feedback Integration

•        Deliverables: Comprehensive performance report, user feedback summary, improvement plan.

•        KPIs: Achievement of initial business goals, user retention rate, feedback implementation rate.

3.        Expansion Strategy Development

•        Deliverables: Market expansion analysis, partnership strategy, new market entry plan.

•        KPIs: New markets identified, partnerships formed, growth in market share.

This GTM plan provides a structured approach to launching SeaChain, with clear objectives, milestones, and KPIs for each phase. It ensures that technological development is aligned with business goals and that SeaChain is positioned for success in the L3 blockchain-based supply chain management market, particularly focusing on Batana oil and future expansion into other commodities.