Pre-Launch Phase (March - June 2024):
Objective: Establish a solid foundation for SeaChain’s market introduction. To ensure a successful pre-launch, the primary focus will be on completing the development of the Minimum Viable Product (MVD). This MVD will serve as the cornerstone of SeaChain’s technology, showcasing its capabilities and potential to investors and early adopters. Deliverables for this phase include proof of concept with the MVD, user feedback reports, and a refined product roadmap based on feedback. Key Performance Indicators (KPIs) will measure the technical robustness of the MVD, user engagement metrics, and the rate of iterative improvements based on user feedback.
Milestone 1: MVD Completion
Deliverables: An MVD of the SeaChain platform, ready for demonstration.
KPIs: MVD features completed, bugs identified and fixed.
Milestone 2: Community Engagement Strategy
Deliverables: A comprehensive community engagement plan, including social media presence and content calendar.
KPIs: Number of engaged users on platforms, growth in community size.
Special Initiatives: Golden Lobster NFTs and Presale Event
Objective: Generate early revenue and maintain market excitement during the construction phase.
The introduction of the Golden Lobster NFTs represents a unique opportunity to create early revenue streams and sustain market interest while the SeaChain processing plant is being built. This initiative will involve the creation and presale of 2000 limited edition NFTs, each representing a physical lobster that will be processed once the plant is operational.
Milestone 3: Design and Minting of Golden Lobster NFTs
Deliverables: A collection of 2000 unique NFTs, each with a distinct design and metadata linked to a future lobster product.
KPIs: Completion of NFT designs, successful minting on the blockchain, and readiness for presale.
Launch Preparation Phase (July - September 2024):
Objective: Generate market interest and secure initial funding through a strategic Token Generation Event (TGE). The period leading up to the TGE will be critical for building momentum. The objective is to create a buzz in the market through strategic marketing efforts and to successfully execute the TGE. Deliverables include a comprehensive marketing plan, investor pitch decks, and a secure platform for the token sale. KPIs will track the amount of capital raised, the number of participants in the TGE, and the overall market sentiment towards SeaChain.
Milestone 5: Autonomy Day Success
Deliverables: Presentation materials, live demo of MVP, feedback collection system.
KPIs: Number of attendees, feedback scores, investor interest generated.
Milestone 6: Token Generation Event (TGE) Phases
Deliverables: Smart contracts for token sale, legal compliance documentation, marketing materials for TGE.KPIs: Number of attendees, feedback scores, investor interest generated.
KPIs: Funds raised, number of tokens sold, number of participants in each phase.
Development and Operational Setup Phase (November - December 2024):
Objective: Develop the technological infrastructure and establish operational processes. During this phase, the goal is to translate the MVP into a scalable and secure technological framework. This includes initiating the construction of the IoT-enabled lobster processing plant and integrating it with the SeaChain platform. Deliverables encompass detailed project plans, technology stack documentation, and operational workflows. KPIs will focus on the on-time completion of the plant, adherence to security protocols, and the establishment of efficient operational processes.
Milestone 7: IoT Plant Construction Initiation
Deliverables: Signed contracts with construction firms, IoT integration plans, project timeline.
KPIs: Construction start date, adherence to budget and timeline.
Milestone 8: Staff Recruitment and Training Program
Deliverables: Recruitment plan, training modules, staff onboarding documentation.
KPIs: Number of staff hired, completion rate of training programs.
Onboarding and Tech Completion Phase (January 2025 - March 2025)
Objective: Finalize the SeaChain platform’s development and begin onboarding key stakeholders. The completion of SeaChain’s technology platform is paramount in this phase. The objective is to ensure that the platform is ready for full-scale operations and that initial users, such as farmers, are integrated into the ecosystem. Deliverables include a finalized version of the SeaChain platform, onboarding materials for users, and training programs for farmers. KPIs will measure the platform’s performance, user satisfaction, and the effectiveness of the onboarding process.
Milestone 9: Farmer Onboarding and Boat Upgrades
Deliverables: Onboarding guide, IoT hardware kits for boats, data collection protocols.
KPIs: Number of farmers onboarded, boats upgraded with IoT hardware.
Milestone 10: Technology Platform Finalization
Deliverables: Fully functional SeaChain platform, user documentation, bug report system.
KPIs: Platform stability, user feedback, number of transactions processed.
Soft Launch and Factory Opening Phase (April - June 2025)
Objective: Commence operations and collect market feedback to refine the SeaChain offering. A soft launch of the SeaChain platform will allow for real-world testing and refinement before the grand opening of the processing plant. The objective is to ensure that all systems are operational and that any issues are identified and addressed. Deliverables for this phase include a soft launch report, customer feedback analysis, and a list of system improvements. KPIs will assess the initial user adoption rate, system reliability, and customer satisfaction levels.
Milestone 11: Soft Launch of SeaChain Platform
Deliverables: Soft launch plan, monitoring tools, initial market analysis report.
KPIs: User acquisition rate, platform performance metrics, initial user satisfaction scores.
Milestone 12: Processing Plant Grand Opening
Deliverables: Grand opening event, operational processing plant, first batch of lobster products tracked on-chain.
KPIs: Event attendance, operational efficiency, product tracking accuracy.
Post-Launch Growth and Expansion Phase (July 2025 onwards)
Objective: Scale the SeaChain ecosystem and explore opportunities for market expansion. After the official launch, the focus shifts to growth and expansion. The objective is to analyze performance data, integrate user feedback, and identify new markets and partnership opportunities. Deliverables include a growth strategy document, market analysis reports, and partnership agreements. KPIs will track the growth in user base, revenue streams, and the successful entry into new markets.
Milestone 13: Performance Analysis and Feedback Integration
Deliverables: Comprehensive performance report, user feedback summary, improvement plan.
KPIs: Achievement of initial business goals, user retention rate, feedback implementation rate.
Milestone 14: Expansion Strategy Development
Deliverables: Market expansion analysis, partnership strategy, new market entry plan.
KPIs: New markets identified, partnerships formed, growth in market share.
This GTM plan provides a structured approach to launching SeaChain, with clear objectives, milestones, and KPIs for each phase. It ensures that technological development is aligned with business goals and that SeaChain is positioned for success in the L3 blockchain-based supply chain management market.
